My Process

As a mixed-methods and AI-empowered researcher, I balance speed and reliability from discovery to delivery. To learn more about my approach to data-informed product research, view various case studies of my work.

 

UNDERSTAND

I use mixed-methods approaches to understand user’s behaviours, needs and pain points.

 

AUGMENT

I use machine learning models and AI as a trusted assistant to make sense of large amounts of data to expedite my research from planning to synthesis.

 

SYNTHESIZE

I create order out of chaos by distilling both qualitative and quantitative data to find patterns and opportunities for both users and the business.

 

EXPERIMENT

I build rapid prototypes using pen & paper, Figma, Arduino, and AI to study user perceptions & behaviour, and facilitate co-creation.

 

COMMUNICATE

I simplify complex problems through triangulated and holistic data storytelling to influence product strategy.